Friends In Puglia

Custom itineraries


Custom Itineraries for Groups or Individuals

Some people like to relax on the beach. Some prefer days spent steeped in learning about history and culture. Others enjoy long lunches savoring wine followed by an extended siesta before repeating in the evening. The benefit of visiting Italy is that you can travel in any of these styles or combine a little of each into every day. We will design your ideal trip, matching accommodations, meals and experiences with your travel style, and we can help as much or as little as you need. Whether traveling alone or in a group, Friends in Puglia will create a custom itinerary that immerses you in the bella vita of Italy.

We have three options for custom itineraries:

  • Itinerary Planning

  • Travel Consultation

  • Custom Events and Workshops

See below for detailed information and pricing for each.


Itinerary Planning


Why use our services?

The majority of tourists in Italy never go further south than Rome, so by nature it is easier to “get off the beaten path” in Southern Italy. Many things that make Italy attractive only intensify as you head south: traditional rhythms and ways of life are still evident, local people are warmer and more appreciative of visitors, the siesta still exists, AND the beaches are even more spectacular.
There are also challenges to visiting Southern Italy. Fewer people speak English. Many of the best experiences and restaurants are not online so they are hard to find. Less tourist infrastructure exists. It can be hard to find information in English on arriving and getting around as most travellers to Southern Italy are Italians.

Friends in Puglia will design a custom itinerary for you that gives you access to the road less travelled.

What is included:

We can directly plan as much of your trip as you like.  This service is bespoke:  some Itinerary Planning clients want every step planned - from booking accommodations and transportation, and daily itineraries and all meals.  Others already have accommodations and want their activities planned - we can do as much or as little as you need.

Examples of what we can arrange for you:

  • Accommodations - from Hotels to Airbnbs, Villas and vacation rentals.

  • Activities - both self guided and with local vendors

  • Transportation

  • Special events: a sailing trip with aperitivo at sunset, cooking classes in a traditional trattoria, fishing trip with local fishermen, dinner in an olive grove with a local wine producer…we specialize in arranging experiences for you that you would never find elsewhere.


We do an intake call and then customize pricing based on your needs, generally the cost is between $150-$250 per day that we plan.


TrAvel consultation

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If you have the basic building blocks of your trip and just need input on where and how to spend time, a Travel Consultation is the perfect option.  Give us as much (or little) info as you have, and we give you input during a one hour call.

What is included?

We will tailor the call to your needs - but it can include the following:

  • Itinerary Advice - how much time to spend in each area, input on the flow and viability of your itinerary.

  • Accommodation Recommendations - from which areas of a city to stay in or specific accommodation recommendations, from Hotels to Airbnbs and vacation rentals.

  • How to maximize your time and plan activities - both self guided and local vendors

  • Best transportation options for your destinations

  • Suggestions: Where to eat, wine taste, and shop.


$150 for an hour long call.   If after a consultation call you decide to have us build your whole itinerary you can apply the $150 to the price of your itinerary planning.

How to Book:

Use the contact form and tell us a little about your trip - we will send you a link to paypal the fee and set up a time to talk.


Custom Events


Every year we take on a select few custom events - from anniversaries, birthdays and weddings, to corporate events and family reunions.  What unites all of these is a group that wants an immersive, personal and unforgettable experience in Italy. We have designed and executed experiences for groups from intimate gatherings to large scale productions and also offer the possibility to do one of our workshops with a private group.

If you are interested in arranging an event let’s get on a call and brainstorm - we love to share with you how we can design and orchestrate an experience beyond your expectations.